Smarts is working with iconic roadside restaurant chain, Little Chef, to reposition the brand and relaunch it to the diner-going public. Capitalising on the affection the British people have for the brand, Smarts' 'Bring Back' campaign is making Little Chef relevant again, with tailored and quirky initiatives to engage its target audiences. Combining creative media relations with tours and clever promotions, 2008 is set to be the year Little Chef makes its mark again.